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By Rich Palmer • January 22, 2018

Thoughts on the Salesforce Einstein & IBM Watson Partnership

As CTO of Gravyty, it is exciting to me to see the world being upended by the promise of artificial intelligence. Algorithms and concepts that have existed for decades are finally delivering value because of a confluence of enough data being matched with enough hardware horsepower and progressive mindsets.

Labs are popping up and generously funded, courses are being taught by pioneers, and many startups are being formed around this trend - but perhaps it is all overshadowed by massive partnerships. On January 19, Salesforce and IBM publicly announced their partnership around AI with Einstein and Watson. This is great! But...

There is more that can be done.

In the movies, we see "crystal balls" that portend or prophesize a future. This is a prediction of what might happen. The observer is often left wondering if this fate is inevitable, or if they are in control of the next steps to make (or change) this reality.

Upon reading the release, I see a strong emphasis on predictions and making smart decisions. For example, using CRM data to predict potential leads. Thinking ahead, once a good lead is in my hands, my next questions are:

  • When should I talk with them?
  • What words should I use?
  • What are the optimal interactions to close the deal more quickly?
  • What do I do if things go sideways?

I don't know what to do or what to tackle first.

This is where prescriptive intelligence wins out over predictive intelligence. It is not enough to predict a good future, you have to make it a reality by providing a specific path to success and removing tasks that can be automated - freeing people to do things that are entirely human.

I am looking forward to the steps that Salesforce, IBM, and other big players will take to elevate their customers with prescriptions to make them more successful than ever. Keep up the great work. The future is bright.

- Rich


Read the joint press release here: http://www-03.ibm.com/press/us/en/pressrelease/53622.wss

An earlier strategic partnership: https://www.salesforce.com/blog/2017/03/ibm-salesforce-strategic-partnership.html

And a great video here with Will Moxley, SVP of Sales Cloud Product Management, Salesforce: https://www.techrepublic.com/article/ibm-and-salesforce-double-down-on-ai-announce-watson-einstein-collaboration/