Our good friend, John A. Farkas, Jr., Major and Planned Giving Officer at WVIA Public Media, recently spoke about the future of fundraising, and where he saw the industry going in the future. He referenced that Gravyty and Artificial Intelligence (AI) are changing the fundraising industry, and will continue to revolutionize how fundraisers do their jobs.
“[WVIA Public Media] invested in a tool called Gravyty. The results I have personally seen are astronomical. By using AI to help reach a broader network of donors and prospects, I’ve been successful in securing new meetings and raising additional funds at a much faster pace. Mixing personal expertise and modern technology has been a game changer. I believe that over the next few years, Artificial Intelligence, used responsibly, will revolutionize fundraising.”