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By Drew Fox Jordan • December 2, 2019

The End of the Year is Coming — Have You Made All of Your Personal Appeals?

It’s November and we are now fully engaged in the end of year giving push. For many organizations, that means it’s all hands on deck to make sure that no personal ask goes unmade. 

Every portfolio has its share of LYBUNTS, SYBUNTS, questionable prospects, and those who fundraisers simply have not had the capacity to personally reach. The countdown to December 31st simply adds to the daily anxiety of wondering not just how to inspire end-of-year giving, but how do I make sure that I’ve made every personal appeal possible?

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Many fundraisers and entire organizations struggle with this same challenge. Ultimately, it’s a problem of fundraiser capacity. Fundraisers work incredibly hard over the entire year to personally engage every donor in their assigned portfolio. But often, managing those relationships leaves little time for developing personal relationships with new donor prospects. In fact, industry research finds 66 percent of top prospects aren’t even known or assigned to fundraisers. This suggests that there’s a huge pool of potential donors almost begging for personalized outreach. But how is this possible, especially with the competing priorities that arise during crunch-time?

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Nonprofit organizations are finding a path to clearing end-of-year giving goals with fundraiser enablement tools, powered by artificial intelligence (AI). 

AI proactively prompts fundraisers to reach out to donors they may still have opportunities with this calendar year and suggests a First Draft of that appeal. With AI-enabled fundraising, Gravyty customers are talking to more donors and getting more opportunities for personal asks.

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No fundraiser wants to miss out on personal asks, especially in the last two months of the year. Nonprofits across the country are turning to AI to ensure fundraisers are meeting the right donors at the right time. Can your organization afford not to know who to ask?

Read how one fundraiser uses Gravyty to personalize outreach to his entire portfolio and complete qualification work on prospective donor in record time, leaving more time to secure meetings with LYBUNTS, SYBUNTS, and new donors.  

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