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It seems that a new technology emerges daily that promises the ability to do everything faster, better, or smarter. But when it comes to the technology used in fundraising, our unfortunate reality is one of broken promises.

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Everyone knows exactly what an email blast looks like, whether it’s from your alma mater asking for a contribution to their fundraising campaign, or the local pet shelter looking for extra funding. Donors today expect more from nonprofits. They want to see an appeal that’s relevant to their individual interests.

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What happens after Giving Tuesday? How can you continue to inspire and engage those who generously gave to your organization on the big day?

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Fundraising systems should exist to keep engagement up, but many fundraisers know that they really act as static metrics on performance. At Gravyty, we believe those expensive systems that measure performance and provide ticklers for gift officers in hopes of improving performance only get you so far. Rather, organizations should provide tools that proactively support and prompt the fundraisers to hit their goals with ease.

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Is Giving Tuesday Enough?

By Drew Fox Jordan • December 3, 2019

On Giving Tuesday, all eyes are on philanthropy. But even with the grandiose gestures and effort, is Giving Tuesday enough?

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It’s November and we are now fully engaged in the end of year giving push. For many organizations, that means it’s all hands on deck to make sure that no personal ask goes unmade. 

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History has shown that an economic recession hurts philanthropic giving. But with the help of fundraiser enablement tools, powered by AI, a slowing economy doesn't have to hinder fundraising efforts.

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In the age of Artificial Intelligence (AI), fundraising organizations have a new path to expand the workforce and begin seeing the returns of increased efficiency, faster than previously thought possible.

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Arts and culture have greatly relied on the affinities of philanthropists throughout history. The most famous of these relationships is perhaps that of Medici family and the Renaissance, an impact on the world that is still on display, even centuries later. Great donors have always fueled arts and culture, but not all organizations in these fields can be so lucky to have a modern-day Medici to call on for funding.

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According to Giving USA 2019: The Annual Report on Philanthropy for the Year 2018, American individuals, bequests, foundations and corporations gave an estimated $427.71 billion to U.S. charities in 2018, up 0.7% from 2017. So why should that be cause for concern?

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