Grateful Patient programs are excellent tools for discovering new donors and supporters for health care organizations. With a fresh memory of care received, these prospective donors have a built-in affinity for their health care providers. However, personally appealing to this continually growing pool of potential grateful patients, and doing it in a limited timeframe, makes fundraiser outreach a challenge.
This challenge can be described in a single word: capacity. Any fundraiser will tell you that there’s a limit to the number of donors they can build relationships with and personally manage. How does a fundraiser know whom to prioritize outreach to or what message they should convey if (at this point in the process) potential grateful patients are simply names on a long list?
A finely tuned grateful patient program is critical to hospital and health care organizations at a time where elective surgeries are being canceled or postponed, and revenue is down. But a recent Gravyty poll showed that 65% of respondents identified that having an undefined system to manage touchpoints is their primary challenge in their programs. The window and fundraiser’s capacity are limited to engage and inspire giving from grateful patients successfully.