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By Drew Fox Jordan • October 11, 2019

McMaster University Becomes Canada’s First Adopter of Fundraiser Enablement, Powered by Artificial Intelligence, with Gravyty

Gravyty, the first and leading provider of fundraiser enablement software, powered by artificial intelligence (AI), today announced that McMaster University of Hamilton, Ontario has become the first AI-enabled fundraising organization in Canada.

McMaster University, ranked one of the world’s top 75 universities and second for impact to its community by Times Higher Education, serves more than 31,000 students and 205,000 alumni, and has a reputation for historical ‘firsts.’ The institution is devoted to cultivating human potential through collaborative study and research in fields ranging from healthcare to business, arts and culture, and advanced manufacturing. Advancement leadership chose to become the first Canadian organization to sign on with Gravyty to engage more donors, build relationships with more prospects, and inspire gifts at scale.

“McMaster University is successful because we invest in innovation that helps us build a brighter world. When we saw what Gravyty is doing with artificial intelligence for fundraiser enablement, we knew it was a cutting-edge method with the potential to change the way advancement works,” said Mary Williams, Vice-President of Advancement, McMaster University.

McMaster press release

Advancement leadership chose to become the first Canadian organization to sign on with Gravyty to engage more donors, build relationships with more prospects, and inspire gifts at scale.

“With Gravyty, McMaster looks to expand our current workforce through AI so we can increase fundraiser activity and, ultimately, convert more gifts. We believe that Gravyty’s fundraiser enablement tools will also help up qualify and develop deeper relationships with potential donors, at scale,” said Karen McQuigge, Alumni Director, McMaster University.

“Gravyty’s mission is to empower all nonprofit organizations to experience the transformative power of artificial intelligence,” said Adam Martel, CEO, Gravyty. “McMaster University has a reputation for being on the cutting edge and we’re proud to have the opportunity to partner with their team and expand fundraiser enablement, powered by artificial intelligence, into Canada with the McMaster team.”

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If you’d like to learn more about how Gravyty can use AI to revolutionize fundraising for your organization, request a free needs assessment today!

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