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By Kevin Leahy • July 1, 2019

How Does Artificial Intelligence Work in Fundraising and What Should You Do About it?

Gravyty and our great partners, iWave, were recently featured in a report from Aspire Research Group titled "How Does Artificial Intelligence Work in Fundraising and What Should You Do About it?"

The article examines the progress of artificial intelligence (AI) in advancement and speaks at length about the many great ways it empowers fundraisers to inspire gifts at scale. Here's a short excerpt:

"In early 2019, iWave presented on its partnership with Gravyty that brought Artificial Intelligence into the world of donor engagement.

What are key findings?

  • AI may be able to make certain systems more efficient, such as donor identification and outreach. When University of Buffalo implemented Gravyty, “visits are up 70% year-over-year, and overall philanthropy is up 32% year-over-year” according to the Gravyty blog. Gravyty can review lists of prospects and donors to help identify the ones that major gift officers should reach out to instead of wasting valuable staff time doing the same thing.
  • Gravyty’s system, called First Draft, will draft an email for the fundraiser to send including recommendations of where to meet. First Draft may also be a boon to stewardship efforts as well."

Read the full article for yourself here.