As soon as Gravyty touched down in Phoenix for APRA Prospect Development 2019, we began hearing from attendees about the changing role of prospect researchers as artificial intelligence becomes more prominent in advancement.
These conversations are happening everywhere -- whether at our booth, in the hallways, or during amazing parties like the one our great friends and partners at iWave threw. However, nowhere was the conversation as poignant as during the packed session the Gravyty VP of Sales, Lindsey Athanasiou, gave, titled “The Fourth Industrial Revolution & Philanthropy: What AI Means for Fundraising”.
While many in the audience understood that they use AI technologies in their everyday lives, they admitted they were still unsure about what it has in store for them and their work lives. Natural data acquirers, we found that prospect researchers were also eager to learn. Gravyty typically travels with a suitcase full of books about AI that we feel are a good representation for where the world is today and where we’re heading tomorrow. It didn’t take long for those books to disappear! And, it was nice to meet attendees who had already read some of our library, because we were able to push conversations forward.
What I learned is that many prospect researchers are looking to grow their seat at the table and not feel confined by traditional silos. From having greater input into portfolio creation to spending more time researching prospects that have true affinities – these are some of the responsibilities they believe AI can help them assume within advancement.
If you’d like to learn more about our suggested reading, here’s the library that we traveled to APRA Prospect Development 2019 with. If you're looking for a place to begin, I especially encourage you to read the AAAC's State of AI in Advancement, which is the first benchmark on AI in the advancement industry.