Gravyty Launches ‘First Draft’--The First Artificial Intelligence Self-Writing Email Drafter
Boston, Mass., July 12, 2017-- Gravyty, the leader in artificial intelligence (AI) fundraising software based in Boston, MA, announced the release of ‘First Draft,’ the first AI application designed to automatically craft personalized, donor-centric emails at the most opportune times on behalf of frontline fundraisers at nonprofit organizations.
By combining private data from a nonprofit organization’s Customer Relationship Management (CRM) system with big public data and behavioral analysis of each individual donor, Gravyty ‘First Draft’ emails enable frontline fundraisers to build relationships with the best donors at the right times. This results in improved donor retention and increased donation revenue from top and mid-level donors at the organization.
“Gravyty ‘First Draft’ self-writing email drafter removes two time-consuming steps for any fundraiser as they work to cultivate large and mid-level donors on behalf of their organization,” says Adam Martel, CEO and co-founder at Gravyty. “By utilizing advances in artificial intelligence to determine which donors to email, when to email them, and what they care about most, ‘First Draft’ automatically crafts the first draft of emails to donors at specific times throughout the year. This saves frontline fundraisers hours of monotonous process and work. This revolutionary technology will ultimately allow frontline fundraisers to spend more time focused on building relationships and inspiring donors to support their organizations’ impactful work.”
How does ‘First Draft’ work for frontline fundraisers?
- Serves as a personal assistant--writes first drafts of emails to the right people at the right time
- Functions entirely within the fundraiser’s email service without the need for an API connection
- Utilizes machine learning to allow the software to learn the habits and preferences of the fundraiser to improve accuracy, timing, and detail of future emails
- Results in increased total revenue, improved donor retention, and higher participation
No matter what fundraising database is being used (Blackbaud, Ellucian, Salesforce, Abila, etc.), Gravyty’s plug-and-play AI technology helps frontline fundraisers effortlessly manage larger portfolios of donors.
“‘First Draft’ is intelligent and, using Gravyty’s platform, deploys advanced machine learning to learn about the fundraiser and their preferences over time. As fundraisers update and personalize drafts for their donors, Gravyty leverages these insights to curate future messages. The system continues to improve over time, enhancing the fundraiser’s ability to scale their outreach like never before,“ says Rich Palmer, CTO and co-founder at Gravyty.
"‘First Draft’ AI-automated emails are the technology of the future. This innovation can drive personalization at scale to help resource-constrained nonprofits fundraise more intelligently. This can and will change the way organizations raise money," says Jere Doyle , Executive Director of Edmund H. Shea Jr. Center for Entrepreneurship at Boston College and Managing Director at Sigma Prime Ventures.
‘First Draft’ is just one of the many offerings Gravyty provides to frontline fundraisers to increase efficiency and effectiveness. ‘Gravyty Trips’ suggests the best locations to travel to maximize return on investment and ‘Gravyty Moves’ uses AI and machine learning to help fundraisers create and manage their own moves-management pipelines. Whether Gravyty is being used for major or leadership gifts, the annual fund, or research, Gravyty ‘First Draft’ will scale personalized outreach to identify and connect with more donors.
Gravyty provides sales enablement tools specifically developed to help frontline fundraisers at nonprofit organizations raise more money from major and mid-level donors. By sitting on top of any CRM, Gravyty leverages artificial intelligence and machine learning to automate the most time-consuming processes for frontline fundraisers. Gravyty’s technology allows fundraisers to spend more time cultivating strategic and timely relationships with the most important donors at the most opportune times. This results in increased revenue and improved donor retention for Gravyty’s customers. Founded at Babson College by Adam Martel, a former frontline fundraiser and Rich Palmer, a seasoned technology leader, Gravyty lives by the motto, “you shouldn't have to learn your software, your software should learn you!”
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