Gravyty makes fundraiser enablement tools that fundraisers love. In this series, we feature the stories of frontline fundraisers who embrace AI-enabled fundraising in their daily lives and highlight the amazing impact they return to their organizations. VIA Public Media, through a strategic partnership with CDP, a Boston-based fundraising service for public media, is one of the first public broadcasting stations in the country to take advantage of Gravyty's AI-enabled, cutting-edge technology.
John A. Farkas, Jr., is the Major and Planned Giving Officer at VIA Public Media, a pillar of the community in Northeastern Pennsylvania and the PBS and NPR affiliate serving residents in 22 counties. As the son of two seasoned fundraising professionals, he always knew he would work in development because he loves the opportunity to build relationships that advance important causes. In his role at VIA, John has been tasked with revitalizing the major gifts program, as well as planned giving and other responsibilities. He uses Gravyty to both grow the major donor pipeline for the future and inspire major gifts today.
“I think the way Gravyty brings AI to major gift fundraising will completely revolutionize our field. Gravyty has been a game-changer for me. In one month’s, time, I made it through my entire year’s portfolio and have secured multiple donations and meetings with lapsed donors,” said Farkas.
John’s early success with Gravyty is driving results for VIA Public Media. John has interacted with more than 260 First Draft messages to donors and prospects and moved through his entire assigned portfolio of 196 donors in a single month. Furthermore, he’s increased meetings by roughly 25 percent using Gravyty. And, most importantly, he’s closed new major gifts and increased giving levels for donors.
TO LEARN WHAT A DAY IN THE LIFE OF AI-ENABLED FUNDRAISING IS LIKE FOR JOHN AND MORE ABOUT THE RESULTS IT RETURNS FOR VIA PUBLIC MEDIA, DOWNLOAD THE FULL CASE STUDY HERE.