The discoveries that hospitals and health care providers uncover benefit hundreds of millions of people every single year. These discoveries speed treatments for the most perplexing diseases that we face in society today and, most importantly, lead to better patient outcomes and cures. In today’s current environment, where we see technology increasing the pace of everything we do, can we also rely on technology to accelerate the pace at which we cure disease and create a healthier world?
We can. Financial resources are often the most substantial hurdles that sit between scientific research and engineering a cure. By applying artificial intelligence (AI) to the challenge of funding groundbreaking research, we can uncover breakthroughs, better life-saving therapies, and cures faster.
Why AI For Fundraising? Redefining Fundraiser Efficiency and Results
Funding research for diseases relies on different fundraising disciplines – from major gifts to grateful patients, planned giving, and more. It is imperative that gift officers foster relationships with known donors and also dig deeper into discovery pools to build relationships that will inspire the next generation of philanthropists. Unfortunately, many fundraisers are already working at capacity to manage their existing portfolio. So, where would they find the time to cultivate new donors?
Time is a valuable asset for gift officers, especially in healthcare fundraising, where working against the clock is a common practice. With assistive-AI technology, which empowers fundraisers to expand their working capacity, fundraisers find that they gain efficiencies, which result in more time in donor-facing activities.
For example, grateful patient programs rely heavily on taking quick action with potential donors. Time spent in a haze of data -- scanning spreadsheets, logging notes in the CRM, or otherwise -- competes with meaningful donor outreach, touch points, and meetings. Fundraiser enablement, powered by AI lifts fundraisers beyond this push-and-pull that often stalls or stops progress.
Older fundraiser enablement might have simplified processes for fundraisers, but fundraiser enablement powered by AI is the next evolution.
Not only does fundraiser enablement, powered by AI, take the first step to analyze a fundraiser's portfolio to determine which donors and prospects to take action with today, but it also makes one giant leap beyond. The software then prompts the fundraiser to take action with that particular donor or prospect and self-writes an email draft that the fundraiser can edit, personalize, and send within a matter of minutes. As a result, a fundraiser with AI in their back pocket are building relationships with 2-3x more donors and prospects -- on top of their existing portfolios.
Finding a cure means we have to fund the research for a cure. By prompting fundraisers to take action with more supporters than ever thought possible, philanthropy directly fuels change at a scale our world has never seen before.
Could your health care organization benefit from faster and more efficient personalized outreach to donors and prospects?