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By Lisa Alvezi • July 12, 2018

Gravyty Featured as AI that "Helps Fundraising Focus on What Matters" in the Chronicle of Philanthropy Article

We are honored to be featured in the most recent article from “The Chronicle of Philanthropy”, Gravyty’s First Draft system is cited by the article as an AI system that helps with donor cultivation. The system uses Artificial Intelligence to identify the right time to contact prospective donors and draft emails for fundraisers to send.

First Draft helps fundraisers build long lasting relationships with their donors by integrating the efficiency of bots with the sincerity of human interaction. “Algorithms can be programmed to help identify current supporters with whom a human interaction will have the most impact and lead to high donor loyalty.”

AI can be used to cultivate the relationship between the fundraiser and donor to help increase the retention rate of donors. Cutting down on time as well as continuing strong donor relations is the next step in fundraising!

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THE CHRONICLE OF PHILANTHROPY is an independent news organization that has been serving leaders, fundraisers, grant makers, and others involved in the philanthropic enterprise for more than 25 years. It offers a robust advice section to help nonprofit workers do their jobs as well as one of the biggest listings of career opportunities.