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By Kevin Leahy • July 9, 2019

Fundraising Data to Address: 1 in 5

There’s ample opportunity for gift officers to engage and inspire donors to new giving levels and discover new donors. However, research from Blackbaud finds that one-in-five gift officers focus primarily on contacting known top 100 donors. Why aren't organizations expanding beyond their top 100 donors?

CHECK OUT GRAVYTY'S ANALYSIS OF THIS  DATA AND WHAT CAN BE DONE ABOUT IT.

Fundraising Data to Address - 1in5