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    Drew Fox Jordan

    There is no secret number of touchpoints it takes or the amount of time given to each prospect because each nonprofit is different and has different standards for what the ideal donor looks like. This leaves lots of room for human error and guessing.

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    In this series, we take a look at the current news impacting the nonprofit sector, specifically fundraising. Our intention is not to be reactive, but to be proactive in our analysis of the news and consider how fundraising and philanthropic efforts can improve outcomes and adapt to meet the times.

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    Do fundraisers have the time to do the outreach, communication, qualification, cultivation, and all the necessary touchpoints with planned giving prospects as well as managing the existing donors they already have in the pipeline?

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    Fundraisers are left without knowing if a prospect has even opened their email, never mind simply forgotten to respond. Without feedback, fundraisers are left in the dark with how donors and prospects are engaging with or considering their outreach.

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    In this series, we take a look at the current news impacting the nonprofit sector, specifically fundraising. Our intention is not to be reactive, but to be proactive in our analysis of the news and consider how fundraising and philanthropic efforts can improve outcomes and adapt to meet the times.

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    Personally appealing to a constantly growing pool of potential donors, and doing it in a limited timeframe, makes Grateful Patient outreach a challenge.

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    We know that an incredible amount of knowledge is lost when fundraisers transfer in and out of portfolios, and organizations lose the very insights that inspire giving. We also know that fundraisers were born to build relationships, not enter data into a CRM.

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    Many higher education leaders are conscious of the short-term effects of the ongoing COVID-19 crisis. But with so much uncertainty, the long term fallout of the pandemic is still yet to be seen.

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    In this series, we take a look at the current news impacting the nonprofit sector, specifically fundraising. Our intention is not to be reactive, but to be proactive in our analysis of the news and consider how fundraising and philanthropic efforts can improve outcomes and adapt to meet the times.

    Read More

    On sheer volume alone, the largest opportunities to grow giving live deeper in the donor pyramid than most organizations want to go — in unassigned, often unrated prospects. What holds them back? Efficiency.

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