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Cecelia Poplin Cecelia Poplin

All the data in the world is worthless if we aren’t looking at it, if it isn’t in a format we can use to inform our decisions, and, most importantly, if we don’t act on it!

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The Fundraising Effectiveness Project (FEP) report on Q2 2018 numbers are in and confirm that the donations decline continues. According to the report, the number of donors, retained donors, and revenue is down compared to Q2 2017. We are amidst troubled waters. So, what’s happening?

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