VIA Public Media, Northeastern Pennsylvania’s PBS and NPR affiliate, serving 22 counties in the region, recently reorganized its development team and efforts to bring all resources onto one team. In this reorganization, Chief Development Officer, Ron Prislupski, identified that VIA’s major gifts program needed help and saw an opportunity to add resources that would increase revenue. In addition to hiring a Planned and Major Giving Officer, his partnership with CDP also identified Gravyty’s AI-enabled fundraising suite of tools as a solution to increase fundraiser activity and inspire more gifts.
“It takes courage to innovate and I’m proud of the leadership at VIA Public Media who invested in AI-enabled fundraising with Gravyty. Our team is courageous and willing to innovate our fundraising efforts, along with our partners at CDP, and I believe that we’ll positively change VIA’s future,” said Prislupski.
Read our free white paper to learn how this membership organization, in partnership with CDP, introduced AI as a catalyst for change.